LFF and Guinness partner again to raise money for firefighters

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In their third year consecutive year of partnering The Leary Firefighters Foundation, and Guinness up the ante with their fundraising initiative by releasing a series of limited-edition, firefighter inspired t-shirts, one of which is designed in collaboration with country music  superstar Brad Paisley, as a tribute to firefighters everywhere. The Guinness St. Patrick’s  Day initiative is to inspire bolder choices and celebrate those of great character and heroism who want to be and do more – qualities firefighters showcase each and every day…
Patrons of legal drinking age are invited to celebrate National Raise Your Glass Day on Thursday, Feb. 26, by sharing a photo of their Guinness pint on Twitter, tagging @GuinnessUS, or post it on the Guinness US Facebook page. For each photo posted, Guinness will donate $1 towards its fundraising efforts in support of firefighters. From now until St. Patrick’s Day, t-shirts will be available for a $20 donation amount through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com – the online hub for all philanthropic efforts surrounding the Guinness brand’s commitment to local firefighters.

All net proceeds raised will go towards The LFF to provide the much needed funding and resources for fire departments nationwide to receive equipment, technology and training necessary for the continued health and well-being of firefighters… ‘We’re thrilled to be partnering with Guinness for the third consecutive year to support local firefighters across the country,’ said Denis Leary, founder of The Leary Firefighters Foundation. ‘The Guinness brand’s commitment to honoring these men and women who go above and beyond to help their communities has been fantastic. With the help of partners like Guinness, the LFF has been able to implement initiatives such as a First Responder leadership development  program for fire departments in Boston, New York and Worcester, MA as well as donating more than $260,000 worth of fire and safety equipment to the Detroit Fire Department. We  look forward to accomplishing even more this year.’

To learn more about National Raise Your Glass Day and the Guinness brand’s dedication to firefighters, make a donation, or to purchase a limited-edition t-shirt, visit GuinnessGivesBack.com